lunes, 11 de abril de 2011

Your tie as a company's corporate image. Intelligent marketing.

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When you have a company that operates hundreds or thousands of million per year, it is not usually leave nothing to chance, and that includes marketing raised to its highest exponent. After the color of a tie, a subliminal message is hidden very well studied to send us the thought of a corporate image.

Red tie.

The Red shows strength, passion, and security with a touch of aggressiveness in business. The Red is on the corporate image of Banco Santander and thus takes that Emilio Botin always her (although not make game with some of their costumes)

Orange tie.

Orange is the new red, so it translates to innovation, a younger, less arcaico. Although it is very difficult to combine with a suit, Jean Marc vignolles, Managing Director of Orange Spain always takes her. Perhaps for this reason that I have always associated the Orange to the lack of coverage).

Blue tie.

Blue conveys tranquility and confidence. It is chosen as the corporate image of BBVA, so it is necessary to try to transmit confidence when it comes to a bank. And everything is step, blue is the increased competition of the Red (Santander).

Black tie.

The black shows to hidden and discretion of that power, so to be a very normal color of a tie, tells us that you don't have to draw the attention. On the other hand it shows elegance and seriousness. It is the tie chosen by Isidoro alvarez, President of El Corte Inglés, which incidentally now the colour of the tie with the situation that crosses el Corte Inglés, as he is getting the little black thing game.

Green tie.

Ecology is usually displayed with green and is for this reason that Ignacio Sánchez, President of Iberdrola, has chosen this color. A way of saying that in your company work with the environment.

No tie.

It is the corporate imagen of Amancio Ortega (Inditex)that shows the need to not show it is someone. At the same time denotes simplicity and humility. What to tie when we all know that it is the richest man in Spain?

However, if you're not Emilio Botin or Ignacio Sánchez, be careful with the colour of the tie you choose as a corporate company's image, as a bad conjugation in dress not a message of corporate image(, but bad taste when it comes to combine some colors:)
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