In Spain lack Online trade offer: j. Rodríguez Zapatero

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This month, Entrepreneur magazine has had the pleasure of interviewing Javier Rodríguez Zapatero, not the President of Spain, but Google's Director General for Spain. In the full interview, the Director of Google has highlighted that in Spain is growing demand for online trading at a rate greater than the supply.

I.e., if the user does not buy more, it is because there is no variety of products to buy. If there is more supply, the Spanish would buy much more.

Rodríguez Zapatero is optimistic about online business opportunities in our country with a prosperous growth of online commerce, according to the data are handled in Google, 60% of the population surf daily on the internet making potential clients for different sectors.

According to the latest statistics, today we can say that we are consuming more time in front of the computer than in front of the television. The director of Google, I imagine that it will be unwilling to risk to say that in a very short time, television as we know it disappear giving entry to interactive television and television content over the internet, in this caseIt could well be the future of Google TV television.

Can be seen in Spain a large percentage of SMEs do not even have a web page and much less a web service in which Internet users can contract services or purchase products by making the purchase online.

Google already launched its particular program connects your business, in an initiative to ensure that all company access to create a web page with total ease, free hosting and a domain ". is" free for the first year.

The message is clear once again: "If your company isn't on the internet does not exist"

On the other hand, the good news is that it is growing the number of entrepreneurs who make it through the internet. We remind you that to start a business on the internet requires a smaller investment, easier access to credit and you can get a good return, but not anything goes. A business on the internet must differentiate themselves to succeed and have a simple page, easy to navigate and above all that it can carry out purchase in three simple click.

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