Ideas of the great companies to grow in times of crisis

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In times of crisis, our large companies they have been able to position itself even better and avoid the drastic situation affecting Spanish market.  Our great entrepreneurs never cease to repeat words such as innovation, distinction, restructuring , work and common sense when grow.

According to data, in Spain, only 3.8% of SMEs have international presence, the rest are focused on the domestic market.

This weekend it has been as an example to Mercadona, which still remained in Spain and have not developed any policy of expansion abroad, business management and strategy of Juan Roig, President of the company, has been approved with very good note.

Measures to reduce costs Mercadona has taken have been very risky face consumers and suppliers, although in the end results have given, and it is that the company has greatly increased its turnover and has managed to reduce their costs.

On the contrary, our societies listed in the IBEX-35 have succeeded abroad around 50% of its turnover and in the case of Acerinox, even 90%.

They all agree that this policy of internationalization has made it possible diversification of risks and the decline of concern at the situation of the Spanish market, although they are confident that you have a speedy recovery.

Today, all these companies say, that in the crisis that has occurred around the world, Latin America has been the great opportunity for Spanish business.

Another example of company that has taken some unpopular steps to continue with its growth has been Telefonica, which has made all their executives to work in the way of minimising costs internal to the decline in profits in the Spanish market. Telefónica is studying the possibility of reducing its workforce and reward its executives.

Inditex and Santander are two of the companies that have been better able to position itself in this economic crisis, each in its own way.

Inditex continues to increase its workforce, by opening new stores in foreign markets and having made a triumphant entry on the Internet, and is why that Inditex with its creator, Amancio Ortega and his crew, Pablo Island, are an example of value creationwealth and employment. By Banco Santander, his creation of value as a company and increase in benefits is approved more than, but very poor in other types of values.

And finally we have the English Court, a company that has shown to not be prepared to manage a crisis, because their accounts have not been very positive, and in case of not seeking new business models, the situation could worsen.

The message to send us our greatest managers is very clear, and is that in times of crisis, your business can grow. There is a single measure and is a matter of finding the balance between increase in sales, lower costs and new markets.

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